Welcome to

Studio i do Roanoke


Studio I Do Bridals Roanoke is located in the Historic District of Downtown Roanoke. The Studio resides in the former Shenandoah Hotel and when owner, Jordan Winfield, was searching for the home to the new Studio I Do location, she knew that this space was special. When walking into the Studio, you will find gray walls, white columns, and chandeliers. The “Industrial Glam” theme was decided to emphasize the beauty of this historic location as well as to bring a glamorous but inviting feel for brides and their guests.


Our goal at Studio I Do is to always put our brides first and listen to their wants and needs while also educating them on the journey to finding the perfect dress! We focus not only on providing a personalized experience but also supplying the area’s largest selection of diverse Bridal Collections and Exclusive Designers ranging from $1,299-$6,000. Allure Bridals, Essense of Australia, Justin Alexander, Martina Liana, Stella York, and Watters are only a few of the collections you may find at Studio I Do.


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12/01 - 12/03

Stella York Designer Preview Event | Roanoke

You're invited to an EXCLUSIVE Stella York Designer Preview Event. Be the first to preview the newest styles Friday, December 1st-Sunday, December 3rd, 2023. Book now for an experience you'll cherish long after you say "I do." is limited, and your perfect dress awaits!


Appointment Types

Your Say Yes Experience Awaits


This is all about you! Enjoy an intimate bridal gown shopping experience in one of our oversized semi-private bridal rooms.  This appointment is for you and up to 6 guests to shop the largest selection of wedding dresses in Southwest Virginia. You will work one on one with an experienced bridal stylist that is dedicated to finding your perfect dress. 


$75 Upgrade

Looking for guidance or bridal fashion advice? Book the experience of a lifetime with our Expert Stylist who will help bring your wedding gown vision to life and give you a feeling you never thought possible. At Studio I Do our Expert Stylists undergo extensive training and work closely with our owner and designers to help offer the highest level of service and knowledge. This appointment is for you and up to 6 of your closest guests to be a part of the best say yes experience!  --- 2 Hour Appointment


$250 upgrade

Enjoy our beautiful studio to yourselves with exclusive access to Virginia's largest selection of designer bridal gowns. Indulge in your favorite treats and sip bubbly with no disruptions or distractions and fully embrace your group's feedback along with your expert stylist's knowledge that will lead you to the perfect dress. --- 2 Hour Appointment


$200 upgrade

Did you know Studio I Do is an EXCLUSIVE retailer for the Disney Fairy Tale Weddings collection? Growing up, you imagined a princess gown and dreamed of the day your special someone would step into your story. Now that day has arrived, and you're getting ready to begin your own real-life happily ever after. Start the next chapter of your life in a dress beyond your imagination - one with magic in every thread - and experience Disney at Studio I Do. --- 2 Hour Appointment



The bridal season is upon us. Enjoy the debut of the Allure Bridals Bridgerton collection in Virginia's finest modiste. Let us transport you and your guests to a time of undeniable allure and grace, where the buzz in the ton would impress even Lady Whistledown herself. Step into the colorful world of regency and opulence while your expert stylist takes you through this exquisite collection of swoon worthy styles fit for royalty. Indulge in a delightful selection of tea and treats as we prepare you for your promenade down the aisle. -- 2 Hour Appointment


We care about the men in our lives too! Come let our tuxedo expert help get you and your guys ready for your big day. With our great selection of suit and tuxedo rentals, we will have you looking sharp and ready to say I Do! --- 1 Hour Appointment

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Studio i do Roanoke