Shelby | creative director

I’m the Creative Director for Studio I Do and All the Rage Brands! Creativity has always been at the core of who I am; whether it’s designing, building, or coming up with ideas that make things feel fresh and exciting. For years, I worked in government contracting, squeezing creative projects into every spare moment I could find. Eventually, I realized my "day job" was standing in the way of my true passion. Taking the leap into the creative world full-time was terrifying (but absolutely necessary) and led me straight to All the Rage Brands. From the moment I connected with the team, it felt like the perfect fit.

My background taught me how to blend creativity with strategy. I know how to dream big but also how to execute efficiently. Now, I’m channeling all that energy into elevating our brands by creating experiences that feel personal, exciting, and unforgettable.

When I’m not chasing around my almost-four-year-old daughter or diving into a home project with a tape measure in hand, you’ll find me decked out in black (simple, classic, and yes—always black!). Fun fact: I bought my prom dress from All the Rage, my wedding dress from Studio I Do, and my daughter’s first fancy dress from Mom & Me. Working here truly feels like a full-circle moment, and I couldn’t be more excited to help write the next chapter for our amazing customers.