Be one of the first brides to see what’s next from Allure Bridals.

For a limited time, Studio I Do has been selected to preview a special collection of never-before-released gowns from Allure Bridals, Allure Couture, Allure Romance, and Madison James—before they’re available in stores or online.

 

These are gowns brides won’t get the chance to see or try on until the upcoming season, giving you an exclusive first look at the newest designs from Allure. And if you fall in love with one? You can say yes before anyone else.

 

The collection will only be at Studio I Do for a limited time, and preview appointments are limited. Book your appointment to experience this exclusive event.

 

See them first. Try them first. Say yes first.

This Halloween, bridal takes a darker turn.

 

For one day only, Studio I Do gets a little darker for ’Til Death Do Us Party; a hauntingly beautiful bridal shopping experience where romance meets the unexpected.

 

Shop our full collection of bridal gowns with your stylist, plus discover the Dark Romance Edit: a curated selection of corsetry, lace, basque waists, dramatic trains, statement details, and gowns with a little edge.

 

Between gowns, sip something from our Pick Your Poison bar, enjoy bites and sweets, capture the moment at our ’Til Death photo op, and uncover a few surprises along the way. Every bride who shops with us will also get to Trick or Treat: Bridal Edition, where treats, bridal perks, credits, upgrades, and more are hidden.

 

And when you find the dress you’d wear forever?
We’ll be dying to celebrate.

 

Same Studio I Do experience. Just a little darker.

 

Appointments are limited for this one-day-only event.

 For one weekend only, Studio I Do is hosting an exclusive Martina Liana Testing Event, giving brides the rare opportunity to try on brand-new gowns that haven’t even made it into a collection yet.

 

These never-before-seen designs are being tested before their official debut, and your feedback could help shape which gowns become part of a future Martina Liana collection.

This is more than a first look. It’s your chance to experience Martina Liana designs before anyone else, find a gown no other bride has seen, and have a voice in what comes next.

 

 Appointments are limited for this exclusive event.

The biggest shopping weekend of the year is coming to Studio I Do.

 

Join us for Black Friday & Small Business Saturday and enjoy 20% off your purchase for two days only. Whether you’re shopping for your wedding-day look, saying yes to the finishing touches, or checking a few things off your bridal list, this is the weekend to do it.

 

Shop gowns, veils, jewelry, accessories, gifts, and more while celebrating Small Business Saturday with your favorite local bridal house.

 

20% OFF ALL PURCHASES

November 27–28 only.

 

Excludes services and packages. Additional exclusions may apply.