Allure Spring '27 Preview Event

When

September 18 - 27

Where

3217 Virginia Beach Blvd Suite 200 Virginia Beach, VA 23452

What

Allure Bridals Spring '27 Preview Event

September 18–27, 2026

Be one of the first brides to see what’s next from Allure Bridals.

For a limited time, Studio I Do has been selected to preview a special collection of never-before-released gowns from Allure Bridals, Allure Couture, Allure Romance, and Madison James—before they’re available in stores or online.

These are gowns brides won’t get the chance to see or try on until the upcoming season, giving you an exclusive first look at the newest designs from Allure. And if you fall in love with one? You can say yes before anyone else.

The collection will only be at Studio I Do for a limited time, and preview appointments are limited. Book your appointment to experience this exclusive event.

See them first. Try them first. Say yes first.